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Brand Trust
Building and maintaining brand credibility
Leo WangOct 12, 2026
Google's AI Content Rules: Fact-Checks, Fake Authors, GEO
A familiar GEO playbook goes like this: draft hundreds of answers with AI, publish a page for every phrasing a buyer might use, and put a credible-looking "expert" byline on top, sometimes with an AI-generated headshot. Between late September and early October 2026, Google addressed each part of that playbook in writing.
Leo WangAug 13, 2026
Who Owns Your Category in AI Search? What 1,094 Categories Show
In a study of 1,094 US categories tracked in ChatGPT from January to June 2026, only 15.2% had a clear brand owner — a brand named in at least four of five related buyer prompts with a five-percentage-point lead over the runner-up. Another 31.2% had an emerging leader, and 53.7% were unsettled, meaning no brand appeared in even three of the five prompts. AI almost always names someone, but very few brands get named consistently across a whole topic.
Leo WangJun 25, 2026
How to Protect Enterprise Brand Reputation in AI Answers
Picture a buyer asking an AI assistant about your company before a shortlist meeting. The answer mentions your category, names a competitor, and describes your brand in wording that is incomplete, outdated, or wrong. This article gives enterprise teams a practical framework to improve how their brand is represented in AI-generated answers.
Leo WangMay 28, 2026
From Search to Recommendation: Ada on the GEO Playbook for Global Brands
The most quietly disruptive traffic migration of the last two years for Chinese outbound brands isn't Facebook → TikTok, or Amazon → DTC. It's the search box → the chat window. As overseas users get used to throwing comparison, selection, and pitfall questions straight at ChatGPT and Gemini, what really decides the purchase is no longer your search rank — it's whether the AI mentions your brand by name in its answer.
Leo WangMay 7, 2026
How to Know If Your Brand Needs Generative Engine Optimization
A GEO program is necessary when your brand is invisible, misrepresented, or outranked inside AI-generated answers (ChatGPT, Gemini, Claude, Google AI Overviews, DeepSeek, Qwen,Doubao,Yuanbao). At Innflows, we run 10,000+ cross-LLM simulations, score your brand on the FLOWS model (Findability, Leading Orientation, Origin Verification, Website Structure, Spread Index), and turn the gaps into a weekly remediation loop. This guide walks you through the exact assessment we use with our customers.